Dynamics 365 launched in 2016, when Microsoft combined Dynamics AX -- its
ERP application -- with its Dynamics CRM application. Microsoft was one of
the first major vendors to combine the capabilities of ERP and CRM natively.
The Dynamics 365 suite is available in two editions, Business or Enterprise,
each with different levels of features and applications.
Capabilities of the product
Finance and Operations
Financial management with reporting and
analytics; manufacturing tools for project management, production planning,
scheduling, and cost management; and warehouse and inventory control tools
for supply chain management.
Marketing
Connects Dynamics CRM to Adobe Marketing Cloud to provide
campaign management and targeted, personalized marketing tools.
Project Service Automation
Project planning, resource scheduling, time
and expense management, and service analytics.
Retail
Unified commerce tools, store and employee management,
merchandise management and operational insights.
Sales
Provides intelligence on prospective customers, personalization and
customer engagement, sales productivity and performance metrics.
Talent
Human resources cloud services is connected to LinkedIn to
manage all areas of HR, from attracting, hiring and onboarding new
employees to managing HR programs.
